Top-level Amazon Ads management.
I’ve spent 10+ years in Amazon Advertising, 8 of them as Director at a high-volume agency. Now I'm stepping away from agency life to bring that same senior strategy and hands-on attention to one brand at a time.
I came to rely on her judgment, responsiveness, and commitment to excellence. What impressed me most about Jackie was her ability to combine outstanding account leadership with a relentless focus on business results. She built strong relationships and navigated complex situations with confidence.
Adam Ziemba, Head of eCommerce, Hamilton Beach Brands
I'd gladly recommend Jackie to any brand looking for a dependable Amazon specialist. She brought strong Amazon Ads expertise, was responsive and easy to work with, and consistently helped us improve performance and get more out of our campaigns.
Xin Hamilton, VP of Marketing and eCommerce, Boss Audio Systems
Her attention to detail changed how we thought about the account entirely. Working with Jackie transformed how we approached our Amazon strategy. She dug into every part of the account, from targeting structure to creative testing, and brought a level of rigor we hadn't seen before.
Placeholder, Founder
Just a few of the accounts I’ve grown…
A market-leading household brand
I managed this brand's Amazon Ads since 2018, driving year-over-year growth for eight years.
In the most recently managed 12 months vs. the prior year, their eight-figure ad sales grew 8%, while spend dropped slightly, pushing ACOS from 11% down to 8%. It was a 21% efficiency gain at eight-figure scale, without sacrificing growth.
Beyond efficiency, I built a system for translating shifting business priorities into action; from account-level goal to granular product-level execution (ie. pushing a specific product toward page-one ranking). Balancing those priorities against overall conversion goals meant constant recalibration, communicated through detailed reporting on regular roundtable calls that kept stakeholders aligned on both the nuance and the bigger picture
Lifetime Monthly Ad Sales, 2018 - 2026
Salvaging a startup's Amazon Ads
This innovative wearable brand had been running ads on their own for roughly a year and it wasn’t working. ACOS was averaging just over 100%.
I took over in October 2024, rebuilt the targeting and structure, and instated routine algorithmic bid optimizations. After an initial ramp-up phase, the account scaled profitably in ad sales and organic sales. The goal was to maximize sales at the ACOS target of 30%.
Growth progressed with time, optimization, routine keyword harvesting and gradually rolling out new campaign types. As usual, Sponsored Product nonbranded keyword targeting was the bread and butter, but in this case, Sponsored Brand Videos and Product Targeting Sponsored Product had strong performance as well.
Lifetime Sales & ACOS
A prestige skincare brand
Since taking over this account in November 2025, ad-attributed sales have grown roughly 3.9x (+285%) compared to the same length of time immediately prior.
Coming into this account, targeting was almost entirely on branded terms. I built structured, category-level campaigns and pushed into nonbranded targeting, which now makes up the majority of ad spend. This is a premium product competing against cheaper alternatives that already rank well organically, so growing nonbranded presence profitably took real strategy and time in a price-sensitive market. That investment has paid off and continues to grow.
Year Over Year Ad Sales
A decade of Amazon Advertising
Amazon Advertising Director
2018 - PresentDirect the Amazon Advertising department for a boutique Amazon consulting agency, leading high-volume PPC strategy across consumer brands in apparel, kitchen, beauty, baby, CPG, and more.
Digital Media & Marketing Consultant
2017 - 2018Ran Amazon Advertising campaigns for independent clients, focused on boosting sales velocity and organic search rank through targeted ad strategy.
Advertising Manager, Amazon & Other Platforms
2015 - 2017Built and managed Amazon Marketing Services (as it was called at the time) campaigns across four international audio brands, alongside advertising on additional platforms.